The AI search glossary
Clear definitions for the language of AI search: GEO, AEO, AI share of voice, LLM citations, AI Overviews and more.
What Is llms.txt?
llms.txt is a proposed standard file that gives AI models a clean, curated guide to your site's most important content. Definition, what goes in it, and whether it helps.
ReadWhat Are Google AI Overviews?
Google AI Overviews are the AI-generated summaries shown above traditional search results. Definition, how they affect clicks and brand visibility, and how to appear in them.
ReadWhat Are LLM Citations?
LLM citations are the sources an AI engine references when it answers a question. Definition, why they decide which brands get recommended, and how to win them.
ReadWhat Is AI Share of Voice?
AI share of voice is the percentage of AI answers about your category that mention your brand versus competitors. Definition, how it is calculated, and why it is the key AEO metric.
ReadWhat Is Answer Engine Optimization (AEO)?
Answer Engine Optimization (AEO) is the practice of getting your brand cited and recommended inside AI-generated answers. Definition, how it differs from SEO, and where to start.
ReadWhat Is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of optimizing your brand's presence in generative-AI search results. Definition, how it relates to AEO and SEO, and how to do it.
ReadWhat Is AI Search Visibility?
AI search visibility is how often, and how prominently, AI engines name your brand when buyers ask them for a recommendation. Definition, how it is measured, and why it matters.
ReadSee how AI answers about you
Track the prompts your buyers ask and who the engines cite, every day.